• Spa Agency Business Plan

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Spa Business Plan

Spa business is a form of beauty salon, where it provides a variety of service like improving health, beauty and relaxation through personal care treatments such as hair, massages and facials. The market segment of the spa business is classified as salon spa, hotel spa, medical spa, destination spa, mineral spa etc. There are three types of spa business to start off with such as franchise, which is operated by you and controlled by the chain operators who are well established in the market. Choosing a franchise has the ability to get the customer more quickly due to the well-established brand in the market.

The second option is the buying privately owned company. The last option is starting your own independent spa. It will be your hard and dedication to grow the business. You will be entirely in charge of the operation and control of the business unlike franchise owned business.

Starting your own spa business will require a lot of money and most of the business don’t turn a profit in first two years of their business. One has to come up with a solid business plan and detailed budget which includes all the cost and other expenses to run the business. One must write a business plan in order to understand to understand, to visualize, to plan and to identify risks, even before making any investments in the business.

Preparing a business plan involves detailed research so that all the aspects of the given business are evaluated and appropriate decisions are made. Choosing the right location is very important like set up in a busy high traffic area or highways or shopping malls where people go often and visibility of your business is achieved in such areas. Establishing as a legal entity it requires a lot of paperwork and licensing of trade is also done. Do some research on the local competitors about their business and various service they have to offer to the customer and then one must plan what your business can do new. In 2015, spas around the world generated around $99 Billion in revenue. The global spa market is forecast to rise at CAGR of 5.66% from 2017 to 2021.

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All organizations are made up of group of capabilities that are coming from People, Processes and Systems. These capabilities are working together in a seamless manner to deliver the requisite capabilities to the customer. The various capabilities that need to be addressed in a spa business plan are given below:


Chief project officer, chief marketing officer, chief operations officers, marketing manager, head of training, HR manager, finance and purchase manager and area managers, spa manager and business executives, Hair stylist, beauticians, beauty expert, massage therapist.


Operation management, finance management, human resource management, marketing management, products management, treatment process and training management.


Front counter or desk, computer system with scheduling software, product shelving, hair styling stations and tools, massage tables, pedicure chairs, manicure tables, facial equipment like facial steamer, facial vacuum/spray machine, rotary brush machine and linens, hot towel cabinet, massage creams and lotions.

Most of the businesses have professional bodies across the globe and being associated with these organizations tremendously helps in understanding the current trends in business. Some of the professional bodies are listed below for your reference:

Spa Industry Association of Canada
2680 Matheson Blvd. Suite 102, Mississauga, Ontario L4W 0A5, Canada

SA Spa Association
Parkhurst, Johannesburg, South Africa 2120

Spa & Wellness Association of India
62-A Embassy Bldg. 44, Nepean Sea Road Mumbai, India 400006

UK spa Association
2 Beverly court, 26 Elmtree road, teddington, TW11 8st

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