• Fitness Center Business Plan

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Fitness Center Business Plan

Fitness Centre business plan helps the entrepreneur to understand, to visualize, to plan and to identify risks even before making any investments in the business. Preparing a business plan involves detailed research so that all the aspects of the given business is evaluated and appropriate decisions are made. Nowadays people started to realise the need of being fit, at least the working people, as the meaning of being fit leads to high energy level, less working time, and the ability to produce better results. In India, the fitness market was around Rs.60 billion worth in 2012. At the rate of 15-17% annual growth, it is expected to grow at Rs.200 billion at 2020.

The target market are middle to upper class, 25 to 55 aged people who are focused on eating healthy foods and primarily concerned about health and fitness. While choosing location of the centre, it should be at least 10 kilometres with tin the target group. Major expenses will be on rent, telephone and internet, office accessories, marketing and advertising, utilities, insurance and salary.

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All organizations are made up of group of capabilities that are coming from People, Processes and Systems. These capabilities are working together in a seamless manner to deliver the requisite capabilities to the customer. The various capabilities that need to be addressed in a fitness business plan are given below:


People involved are owner or managing director, personnel trainers, sales representatives, office administrator and receptionist.


The core processes ore activities in a fitness centre are like identifying specific training needs, developing customer specific instructional programs, leading various recreational activities, monitoring and communicating customer progress, demonstrating each physical activity, advice and teach customer specific nutritional practises. Business activities are like hiring certified trainers, administrative works, advertisement and marketing activities.


One or two workout rooms, office and reception area, washrooms, office utilities, fitness equipment like, tread mill, benches, elliptical, dumbbells, ropes, racks and attachment, etc.

Most of the businesses have professional bodies across the globe and being associated with these organizations tremendously helps in understanding the current trends in business. Some of the professional bodies are listed below for your reference:

IDEA Health & Fitness Association
10190 Telesis Ct, San Diego, CA 92121

ACSM | Health & Fitness Professionals
6950 France Avenue S., Suite 18 Edina, MN 55435

Home Fitness Professionals Association (HFPA)
One Abbey Court, Fraser Road, Priory Business Park Bedford MK44 3WH

IFPA International Fitness Professionals Association
14509 University Point Place Tampa, FL 33613

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