Florist business plan helps the entrepreneur to understand, to visualize, to plan and to identify risks even before making any investments in the business. Preparing a business plan involves detailed research so that all the aspects of the given business is evaluated and appropriate decisions are made. Flowers make people feel good and they are visually appealing to most people. In India, at the growth rate of 25% the florist industry made $230 million over the last decade. The major business for a florist will be retail selling and setting up arrangements for events like parties, wedding and other functions, funerals, and school and college functions. Apart from these, delivering pre-order at instances is another service that a florist shop.
The target market, with the exception of special occasions, will be the upper class. With customised pricing strategy, the market can be expanded to middle class and upper middle class. The expenses will be on rent, inventory, permits and insurance, salary, utilities, marketing and advertising, office expenses, water, electricity, phone and internet and delivery expenses.
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All organizations are made up of group of capabilities that are coming from People, Processes and Systems. These capabilities are working together in a seamless manner to deliver the requisite capabilities to the customer. The various capabilities that need to be addressed in a florist business plan are given below:
The people involved in the florist business are the owner or CEO, delivery persons, manager, designers, sales persons, store staffs, part time workers to distribute leaflets.
The major processes are like handling customer at shop, delivery, marketing and advertisement, floor decoration, disposal, organizing function decoration, preparing bouquets and other business activities like payment for rent, office administration, managing human resources.
The systems required for the business are order taking system, inventory management system, flower varieties, flower cooler, furnishings, utility sinks, computer, printer, phone connectivity.
Most of the businesses have professional bodies across the globe and being associated with these organizations tremendously helps in understanding the current trends in business. Some of the professional bodies are listed below for your reference:
British Florist Association PO Box 6449,
Coventry, CV3 9NJ
Society of American FloristsSociety of American Florists,
1001 North Fairfax Street, Suite 201
Alexandria, VA 22314
Australian Flower IndustryFlower Association,
PO Box 8152, Cleveland, Qld 4163
Australia Ph: +61 7 3821 3350
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