• Graphic Design Business Plan

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Graphic Design Business Plan

Graphic Design business plan helps the entrepreneur to understand, to visualize, to plan and to identify risks even before making any investments in the business. Preparing a business plan involves detailed research so that all the aspects of the given business is evaluated and appropriate decisions are made. Graphic design is a process, for the purpose of selling, marketing and advertising by means of creativity by creating ideas, developing visuals, and organizing content. It is a combination of art and business which makes this business unique. Graphic design uses three forms of media, print media, digital media and film media to promote, communicate and influence the prospects and customers.

The target market for the graphic design is the variety of individual customers like marketing managers, CEOs, business owners and the largest buyers like corporates which creates large number of programs with substantial budget. The graphic design companies contribute around 18% in the overall design companies in India. The major expenses for starting a graphic design business will be on rent, computers and other equipment, salary and marketing expenses.

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All organizations are made up of group of capabilities that are coming from People, Processes and Systems. These capabilities are working together in a seamless manner to deliver the requisite capabilities to the customer. The various capabilities that need to be addressed in a graphic design business plan are given below:

People

The people in the business will be like principal or CEO, account manager, creative director, art director, web developers, producer and video grapher, media buyer, social media strategist, marketing manager and other designers.

Process

Although there are no restrictions on the processes or the kinds of specialities, there are certain graphic design special processes that contributes to the majority of the business, like packaging, web, trade show, marketing and promotions, point of purchase display, signs, business-to-business communications, business to consumer or retail designer, advertising, direct response and corporate identity and branding. Other business activities are like accounting, identifying new opportunities, marketing and advertising, managing the projects, etc.

Systems

The required systems are computer systems with good graphic design configurations, related design software, furniture, telephone, internet connectivity, printer, scanner and other office utilities.

Most of the businesses have professional bodies across the globe and being associated with these organizations tremendously helps in understanding the current trends in business. Some of the professional bodies are listed below for your reference:

Association of Designers of India
No.3, Indrayani Patrakar Nagar, S. B. Road Pune INDIA 411016.

AIGA, the professional association for design
233 Broadway, 17th floor New York NY 10279

International Council of Graphic Design Associations
456 Rue de la Gauchetière Ouest | Unit 208 Montréal, QC H2Z 1E3 CANADA

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