• Ice Cream Business Plan

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Ice Cream Business Plan

Ice cream business is one of the lucrative business and a very saleable commodity, especially during the summer. Decide whether to invest on your own independent shop or franchise. Inviting on a franchise has its own advantage like, they typical provide all the necessary layout, design, ingredient, supplies and employee training but the invest for this is very high because they already have a well-established brand and a loyal customer. So, after deciding whether to start from scratch or franchise, market research is required to plan the business, its location, target the customer and market.

Preparing a business plan helps the entrepreneur to understand, to visualize, to plan and to identify risks even before making any investments in the business. Preparing a business plan involves detailed research so that all the aspects of the given business are evaluated and appropriate decisions are made. Develop a list of product because ice cream comes in different qualities, know the ingredients and what goes in the process of making ice cream. One most deal with seasonality, cause most of the business is driven only in summer than winter, one should know to cut down the lean operation in the winter season and pull up back by the summer.

Develop a menu and add up cookies, waffles, cones and topping, which are the other service provided. India’s Ice cream market I growing at a fast pace with the market share of 17% in the global market, whereas the Europe dominates with more than 40% share in the market. A Report from Techsci research says that from 2016-2021 India’s ice cream market will grow with a CAGR of 17.03%. Due to advancement in technologies and supply chain management, Starting a ice cream business will yield up the domestics company offering new product and service than giant companies.

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All organizations are made up of group of capabilities that are coming from People, Processes and Systems. These capabilities are working together in a seamless manner to deliver the requisite capabilities to the customer. The various capabilities that need to be addressed in a ice cream business plan are given below:

People

Production management, Suppliers management, Technical management, cold store and warehouse management, Marketing management.

Process

Advertisement methodologies, Appointment mechanism, Parking system, Product pricing, Merchandise management, Customer service, Grievance mechanism, Payment system, Waste disposal, Facility maintenance, Upselling, Human Resources management, License management etc.

Systems

Ice cream dipping cabinet, Ice cream merchandising case, Drop-in ice cream bar freezer, Reach-in freezer, Walk-in freezer, Refrigerated pie and cake display case, Ice machine, Ice cream dispenser, Soft serve ice cream dispenser, Beverage dispenser, Carbonator, Syrup pumps, Ice cream cone dispenser, Toppings dispensers, Cash registers, Point of sales system.

Most of the businesses have professional bodies across the globe and being associated with these organizations tremendously helps in understanding the current trends in business. Some of the professional bodies are listed below for your reference:

The International Association of Ice Cream Distributors and Vendors (IAICDV)
3601 East Joppa Road Baltimore, Maryland 21234

The Ice Cream Alliance Ltd
3 Melbourne Court, Off Island No. 1, Derwent Parade, Pride Park, Derby DE24 8LZ, England

National Ice Cream Retailers Association
1028, West Devon Avenue, Elk Grove Village, Illinois 60007

Indian Ice-Cream Manufacturers Association
A/801, 8th Floor, Time Square Building, C. G. Road, Nr. Lal Bunglow Char Rasta, Navrangpura, Ahmedabad - 380 009.

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