Microbrewery refers to the size of the breweries business in the market, which requires much more than a deep love of craft beer. This business needs a significant financial investment and patience. Starting a microbrewery company requires a business plan in order to delve into this industry. Writing business plan help understand, to visualize, to plan and to identify risks, even before making any investments in the business. Preparing a business plan involves detailed research so that all the aspects of the given business are evaluated and appropriate decisions are made.
Microbrewery or craft brewery is called in some quarters is a brewery that produces a small amount of beer i.e. 1500 barrels, this sure is expensive and it is usually owned independently by any entrepreneur. However, the selling point for microbreweries are their unique flavour, the quality of their beer and their brewing technique. There is a large market for beer no matter the quantity you produce per time, Beer is one of the drinks that is generally consumed in most parts of the world.
The Market analysis is required to keep the steady growth in the competitive market. When it comes to selling, one must target the market with local peoples like corporate executives, business people, sports men, government officials, college students and tourists. The benefits of a planned marketing and sales strategy are numerous, which can be done on TV, radio, internet and direct marketing. There should be a unique selling proposition to the local pub and bar.
When it comes to pricing , we have to ensure that we set price in line with the available local beer industry, where customer gets real satisfaction from the locally brewed beer and they get value for their money. India Brewery business is likely to see a growth about 7.5% over the next five year i.e. 2017-2021. The consumption of beer in India has grown upto4.6 litres per captia. There are over a 80 microbreweries in operation which sales are growing to 20% when compared in 2008.
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All organizations are made up of group of capabilities that are coming from People, Processes and Systems. These capabilities are working together in a seamless manner to deliver the requisite capabilities to the customer. The various capabilities that need to be addressed in a Microbrewery business plan are given below:
President and CEO, Operations Manager, Marketing Manager, Brew master, Office Manager, Cellar manager, Warehouse and Packing Operators and Managers, compliance Manager and Security.
Process control Management, Equipment and maintenance Management, Stock and material Management, Production Management, new Product Management, quality process Management, Financial Management, Strategy Management.
Mash System, Mash tank, Electric stream generator, Malt mill machine, Wort pump, Plat heat exchanger, Fermentation system, Fermentation tank, Yeast adding equipment, Cooling pump, Cooling system, Ice liquid tank, Refrigeration machine, Filter system, Filter diamine tank, Pump, Controlling system, Meter controlling board, Regulator board, PLC control board, Cleaning system, Sterilize tank, Alkali liquor tank, Washing pump.
Most of the businesses have professional bodies across the globe and being associated with these organizations tremendously helps in understanding the current trends in business. Some of the professional bodies are listed below for your reference:
The Brewers Association 1 327 Spruce Street, Boulder, CO 80302, US
The Society of Independent Brewers
6950, 7 Air Street,
Ontario Craft Brewers1-75 Horner Ave,
Toronto ON M8Z 4X5
All India Brewers' Association442, 4th Floor, Vipul Trade Centre Sector – 48,
Sohna Road Gurgaon – 122018,
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