• Photography Business Plan

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Photography Business Plan

Photography is becoming more popular and it’s a hobby for many, but to get in to this business, one must be creative (The art / Perception of taking a photo in a portrait or landscape will yield good customer) and aware of the business opportunity which are slightly being changing for a decade. The certain genre of the past are newspaper and magazine photography. One would start the business by targeting the local Audience in the various events like Wedding, birthday parties, Re-unions etc.

Preparing a business plan helps the entrepreneur to understand, to visualize, to plan and to identify risks even before making any investments in the business. Preparing a business plan involves detailed research so that all the aspects of the given business are evaluated and appropriate decisions are made. According to AIPTIA Source, the Photography industry is growing at the rate of 15-20%. However, Start to build a portfolio. So, that client will know that what you are capable of and what you can do. Biggest challenge is coming up with pricing plan.

To sustain in the competitive market, the pricing plan should be planned perfectively, so that the profits are made and the great service is given for price. The online presence is required, to bring in customer through various channel for your business. Grow your business by maintaining the blog, promote yourself, team up with organisation or charities, newsletters, Networking is required so that people know you and your business. Despite all the factor, the photography business is growing at the steady pace.

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All organizations are made up of group of capabilities that are coming from People, Processes and Systems. These capabilities are working together in a seamless manner to deliver the requisite capabilities to the customer. The various capabilities that need to be addressed in a photography business plan are given below:


Head of the company, camera manger, assistant camera / Clapper loader, The Gaffer, Best Boy, lighting technician, focus puller and the rigging technician.


Marketing Strategy management, Branding strategy management, contract management and agreement management, portfolio management.


A good Camera, tripod, Camera Bag, Lighting , lens, Preps, studio space, editing software, computer, domain name, social media channel, business card, accounting software, photo printer, back storage device and remote triggers.

Most of the businesses have professional bodies across the globe and being associated with these organizations tremendously helps in understanding the current trends in business. Some of the professional bodies are listed below for your reference:

All India Photographic Trade & Industry Association
C-3/6, Taj Building, 1st floor, 210, Dr. D.N.Road, Fort, Mumbai – 400 001. INDIA.

The Photographic Society of America
8241 S Walker Avenue, Suite 104, Oklahoma City, OK 73139

Australian Photographic Society
Suite 4, 8 Melville Street, Parramatta NSW 2150, Australia

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