Salon business plan helps the entrepreneur to understand, to visualize, to plan and to identify risks even before making any investments in the business. Preparing a business plan involves detailed research so that all the aspects of the given business is evaluated and appropriate decisions are made. The salon businesses across the world are in two formats. One is independently owned outlets which provide services to a limited number of customers within a given locality. Second is companies that run a chain of salon outlets across a region and take advantage of the scale of economy. The hair care market in India is projected at Rs. 3,630 Crore by AC Nielsen report. Also, it projects that the annual growth will be of 20 per cent. A report from KPMG Wellness Sector [April 2014] estimated that India’s beauty and wellness market will be doubled to Rs. 80,370 Crore by 2017-18 from Rs. 41,224 Crore in 2012-13.
The typical services delivered by a salon are Hair Cuts, relaxers, perms, colors, shampoo, conditioning, curling, reconstructing, weaving & waving, nail manicures, pedicures, polish, sculptured nails, facials, body waxing, massages, fixing of artificial nails, braiding, eyelash extensions, body treatments, spray tan, microblading, advanced skincare treatments, relaxer, trim, blonde finish, brow tint, lash tint. A 2012 Price Waterhouse Coopers/FICCI report estimates the size of beauty care market in India worth between Rs. 230 and Rs. 245 billion and is growing at 20 to 25 percent annually.
Beauty saloon business plan growth rate is expected double in the coming years. In recent times, the consumers are looking for a little dramatization around whatever they are looking to take as a service. This means that they are preferring a organized one in the beauty saloon business. The current trend in beauty saloon business is they are completely shifting to organized platform, world-wide franchise and training centers from an unorganized cluster of barber shops.
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All organizations are made up of group of capabilities that are coming from People, Processes and Systems. These capabilities are working together in a seamless manner to deliver the requisite capabilities to the customer. The various capabilities that need to be addressed in a salon business plan are given below:
A typical salon is headed by a Chief Executive Officer or an Owner. The other important roles are Manager [Hair Stylist], Receptionist, Accountant, Cashier, Barber, Hair Stylist, Cleaner, Greeter, Security Man etc.
Advertisement methodologies, Appointment mechanism, Parking system, Product pricing, Merchandise management, Customer service, Grievance mechanism, Payment system, Waste disposal, Facility maintenance, Upselling, Human Resources management, License management etc.
Owned or leased office space, computers, printers, telephone, reception desk, carts & trolleys, TVs, sound system, hair dryers, steamers, clippers, chairs, vacuum cleaner, salon stations, mirrors, manicure stations, sanitation drying lamps, shampoo bowls, racks, square brush, rattail comb, wide-toothed comb, tail-end comb, round brush, two vent brushes, paddle brush, two smoothing brushes, thermal brush, teasing, wide- tooth brushes, rat-tail comb, two-tail comb, regular brushes and combs, pitchfork, rake hair brushes, combs, trimming scissors, barber scissors, hair clippers, ridged curling iron, curling iron, hair straightener, big barrel curler, curling comb hair dryer, hair straighteners, blow dryers, diffusers, hair curlers, hot rollers, multi-styling kits, hair clips, mixing bowls, aprons, water sprayers, applicator brushes, paper towels, handheld mirrors, geyser, rubber gloves, plastic gloves, hair steamers/hair processors, hood dryers, shampoo bowls, software and applications.
Most of the businesses have professional bodies across the globe and being associated with these organizations tremendously helps in understanding the current trends in business. Some of the professional bodies are listed below for your reference:
Professional Beauty Association 15825 N. 71st Street, #100, Scottsdale, AZ
Salon & SPA Professional6950 France Avenue S., Suite 18,Edina, MN 55435
National Hairdressers FederationOne Abbey Court, Fraser Road, Priory Business Park, Bedford MK44 3WH
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