• Sports Business Plan

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Sports Business Plan

The sport industry is divide into various fragment like sports shop, sports magazine or newspaper, sports scout, start a sports television station, sports radio station, basketball shop, sports betting company, football jersey customizing business, basketball academy, sports promotion business, Football Pitch Construction and Maintenance Business, Production of Sports Video or Computer Games, Balls Manufacturing, Production of Sports Cartoons, Basketball Reality Show, Start Community Football Academy, Production and Sale of Sports Toys, Start a Basketball Kids Club, Start a Sports Clothes Production Company Sports Consulting Business, Start an Online Sport Shop, Start a Sports Photography Business and become a professional sports blogger.

There are various opportunity in sports business and there are still large rooms to accommodate new entrants into the industry. If you are struggling to start a viable business in other industries, you should consider starting a sport business, this is only industry among various industry that becomes more profitable than less chances of low profit as the year roll by. One of the way to target market is by looking at size of the fan base in the particular region such as if the city is located India or Pakistan the sporting events could be cricket, so starting a sports business related to cricket will yield you make money and some way for unite stated, the sporting event could be basketball of American soccer, brazil or Argentina it is football etc. so you have a decide to open a sports shop wherever you are located, you will definitely attract loads of customers. After choosing the market,

one must develop business plan. Writing a business plan helps the entrepreneur to understand, to visualize, to plan and to identify risks even before making any investments in the business. Preparing a business plan involves detailed research so that all the aspects of the given business are evaluated and appropriate decisions are made. One of the best to grow your business is by advertising through various print media and social media and promotion of the business can be achieved by involving in local sports clubs or organisation, sponsor the athletic team of the local school. Feature a unique items or new equipment styles, model and innovation to grow your business apart from your competitors.

The sports goods market in India valued at US $ 2 billion in 2012-12 and excepted to reach US $3.6 billion by 2015. Whereas the India exported sports good worth around US $ 256 million as compared to US $ 214.95 million in 2012-13 which is around 19% growth.

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All organizations are made up of group of capabilities that are coming from People, Processes and Systems. These capabilities are working together in a seamless manner to deliver the requisite capabilities to the customer. The various capabilities that need to be addressed in a sports business plan are given below:


Owner/CEO, Finance manager, Event manager, public relation officers, head of manager, Human Resource manager, Operation manager. coordinator of sport organization, Marketing consultant, program and facility manager, professional sport promoter, sport equipment and product sales.


Finance management, behaviour management, statistical analysis, marketing management and promotion, team management, event management, membership management and strategy management.


Office equipment, player equipment includes boards for surfing, skateboarding, skis, football boots, cricket spikes, golf shoes, track spikes, running shoe, protective equipment like helmet, jock strap, mouth guards, shin pads, ski suits, elbow pads, shoulder pads, training equipment, vehicles are also used in some sports like motor sport, cycling, sailing etc.

Most of the businesses have professional bodies across the globe and being associated with these organizations tremendously helps in understanding the current trends in business. Some of the professional bodies are listed below for your reference:

National Association of Sports Commissions
9916 Carver Rd, Suite 100, Cincinnati, OH 45242.

The British Association of Sport and Exercise Medicine
Unit 3, Jetstream Drive, Auckley, Doncaster DN9 3QS

Women Sport Australia
909/250 St Kilda Road, Southbank, Vic 3006 Australia

Sport Academy Association
R-6/125, Raj Nagar, Ghaziabad

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